We partnered with HBO Max to create a massively successful social content campaign focused on memorializing the AIDS pandemic of the 1980s.

We created shareable graphics that incorporated real headlines from the 1980s that used stigmatizing language (“Prevent HIV, Avoid Sharing Food,” “Homosexual Disorder”). Fifty influencers synchronized their posts, each sharing one of our neon pink graphics, each featuring a unique headline along with contextual captions. For every post shared, HBO Max pledged a $1,000 donation to Prevention Access, a charity offering vital information to those affected by HIV/AIDS.